Chile Meets Soho

It's ironic that I should stumble upon this store in NYC this week exclusively about Chile while writing my travel article about Chile. It's called Puro Chile and sits at 161 Grand Street in the Soho district. It just opened on September 24 as a way to promote Chilean products in the United States, specifically New York City.

Inside is a stream of cultural and theme-driven activities including a store dedicated to all the rare Chilean wines I enjoyed so much while on assignment in Chile a few months ago.

The website says "It's the first space of this type in the world, dedicated to promote the country as a brand, Pure Chile’s goal is to promote, test and sell unique and high quality Chilean products and services, which include primarily Chilean cuisine, wine, and souvenirs."

So, this means I can pick up all those gifts that wouldn't fit into my suitcase and nobody will know the difference. I know where I'll be doing my Christmas shopping this year.