What's in a Name?

Sony Corp. is after my name! I received a FedEx from their lawyers the other day with demands to cease and desist using my nickname in my domain name address. The ego of this company. Sony is a shorten version of my name that I've been using long before I was associated with video production equipment, long before websites existed and long before I ever heard of Sony Corporation. But Kenyon & Kenyon Associates of Intellectual Property Law see's it as an infringement of rights that won't be tolerated. It's like Country Time going after a portion of the revenue a child makes at a lemonade stand. Incredulous. The good news is that hits on my site are skyrocketing - thank god too, I need the work to pay for all those pending lawyer fees.