crossthatbridge

Thursday, March 08, 2007

Carpe Diem!

Yes, it's time to seize the day, enjoy the present and take advantage of fortuitous moments. Green alternatives are popping up everywhere I look these days - and it's finally fashionable (and profitable) for big companies like GE and Walmart to contribute. Green consciousness has been a given in Europe for years and Wall Street is taking notice. Things like renewable energy IPOs, biofuel stock portfolios and electric car manufacturing are going mainstream and unlikely candidates are doing what they can to save Mother Earth.

Yesterday, I signed up for a technology that converts sunlight directly into usable electricity. The company is called Citizenrē Corporation REnU and offers an affortable alternative to a cleaner environment while taking steps toward energy independence. Odds are good that I'll need a bigger vehicle for my production business by next year so I'm also looking into a plug-in hybrid that runs on ethanol made from sustainably produced switchgrass. Change comes slowly in the apparel industry but I think I might have even found a place to buy sustainable clothing. Yes, even the wardrobe paradigm is ushering in a philosophy of donating a percentage (usually 5%) of sales profits to environmental, social and humanitarian charitable organizations. Activism and philanthropy at the corporate level - what an amazing time to be alive. Carpe Diem!

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