crossthatbridge

Tuesday, March 13, 2007

Drum Roll Please...

"...and Sony Stark of PilotGirl Productions, please stand now and take a bow!" On cue, I did as I was told and gave a rapt audience of about 300 people my best Queen Elizabeth hand wave. Today was a watershed moment for my company - the successful debut of my first Public Service Announcement for the State of New York! Lieutenant Governor David Paterson, Commissioner Karen M.Carpenter and SUNY Chancellor John R. Ryan Conference said a few words and then unveiled the launch of a project I've been working on with OASAS (Office of Alcohol Substance Abuse Services) for weeks. The campaign hopes to prevent underage drinking on college campuses by empowering students to make the right choices. I shot 90% of the footage at SUNY Albany in 5 locations and a 6th using a 16 foot crane at the Hudson Valley Community College. Then I edited it all using Apple's Final Cut Pro HD 5, Motion 2 and Soundtrack Pro. Several SUNY students participated in the :30 second spot including Joe, a 21 year old with a rich resonant voice made for broadcast. The PSA will appear in television markets and on theater screens across the state including NYC, Buffalo, Rochester, Albany, Plattsburgh and Syracuse. Noticing too that all the local media were there to cover the story (even my own stomping grounds - CBS 6), I couldn't be more thrilled.

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