BMW Welcomes You to Munich
Money is no object for BMW. Check out the size of this advertisement at the Munich airport. If only Detroit could say the same. If you step on the starter switch on the floor, the sound of an engine turns over and lights on the grill light up. Mark couldn't get enough of this interactive exhibit.
Munich is home of BMW headquarters so it makes sense that they would pour money into airport displays. If you can't afford the real thing, terminal 2 has a small BMW shop with T-shirts, keychains and a pedal and chain unit pushbike.
By the way, I'm finally home but like what happens with most road trips, my mind is still basking in the hot spas and cold lagers of the Old World.
posted by Sonja Stark of PilotGirl™ @ 8:28 AM
1 Comments:
A German proverb I've always loved is 'wenn schon, denn schon', translatable as 'if you're going to do it at all, do it right!'. That's how BMWs are built and it's paid off well.
While there are many excellent American cars on the road, Detroit's attention to quality and durability has been 'hit or miss' through the years and its suits have bought into the idea of 'planned obsolescence' (a concept which 'The Story of Stuff' explains very well.)
German cars are expensive but the purchase money buys lasting quality. Let's hope the current financial crisis makes Detroit rethink what it produces.
Oh, and welcome back! California has some great hot spas and cold lagers if you need a mid-blizzard vacation this side of the pond.
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